When it comes to branding, there’s one important thing you should know: creating your brand is so much more than just opening Photoshop or Illustrator and making a logo with your favorite fonts and colors. Most people only look at the design side of things; however, there’s so much more to consider.
So let’s get started with your branding…. Ask yourself, “What is my why?”
Such a simple, but complex question to get started! Why do you do what you do? Why do you blog? Why do you run your shop? The trick to this question is that regardless of what your answer is the first time, you can almost always dig deeper to find a more meaningful reason to why you do what you do. Maybe your answer to why you blog is something like, “I blog to have a creative outlet,” or maybe it’s something like, “I blog to find and create inspiration for my creative business.” That’s good, but it’s only the first layer. Why do you need a creative outlet? Is it because you have a lack of creativity in your job? Maybe it helps you cope with personal things? The further you can go with question, the better the answer you’ll find.
How does that answer affect my business? Well, when I started with my blog, it was to assist my real estate business and I was only clogging to market Toronto more. However, since I’ve expanded my blog into categories specifically to branding and women in business, I’ve been able to help fellow driven women brand their blogs or businesses in order for the, to stand out more in their niche.
For example, why do I blog? Well, I blog to help provide tips and advice that may not already be out there. Why? Well, because in my journey of blogging and starting my business, I wasn’t able to find free or affordable resources I needed to help grow my blog or business.
How does that answer affect my blog?
Knowing that I want to educate women about branding themselves and their business, has allowed me to narrow down exactly what I hope to achieve within my niche to fellow bloggers (and soon-to-be bloggers) and women in business. Narrowing in my niche like this has given me countless ideas of posts and resources that I could create to help my readers travel down a path I already have experience with.
When answering the WHY question, it’s all about not being afraid to look a little deeper as to the real reason you do what you do or why you do it in that way. Also, when you’re answering this question, to get the most out of it, you have to give your answer. You won’t gain anything by looking to see what someone else might have said. For this reason, I recommend that you sit down to answer this and try to refrain from going to your favorite brand’s sites and reading their “About” pages or other related content. By finding your answer to this question, you’re creating an authentic brand for yourself, your blog, and/or your business.
With Love | Nikki