People often confuse brands and businesses which sets them up for the ultimate failure. Building a brand is completely different than building a business. And being able to understand the difference and know how to work it into their strategies can be the key element in a successful brand. We all plan to build and grow our business by using common strategies such as creating a business plan, marketing plans, defining sales goals and creating products or services. But growing a brand is a completely different strategy. And growing the loyalty behind that brand is just a percentage of the work behind it.Read More
Marketing your business is something that has to be done consistently. If you want to continue to reach new audiences, grow your following, and get more customers – you have to strategically put your business in front of them!Read More
What do you think of when you hear the word branding? If you’re like many business owners, you think of colours, logos, patterns and design to be a part of any brand. While those are all valid characteristics of a brand, they’re not the only (or most important!) components to focus on.Read More
I’ve spent a lot of time branding Real Estate In Stilettos so that it is a reflection of who I am and what I want my business to stand for. Over the past two years, I have received a generous amount of emails from women around the country and some even in different countries asking me for advice on how to brand their business.Read More
In my earlier years of building my real estate business, branding was a foreign word to me. I didn’t know the importance of it and how much it would come to affect my business, and essentially, my professional image.
When I started my blog three years ago, I knew what I wanted my website to look like. I had he visuals of design ad colours set out in my mind and knew the vibe I wanted to create when someone visited my websiteRead More
When it comes to branding, there’s one important thing you should know: creating your brand is so much more than just opening Photoshop or Illustrator and making a logo with your favorite fonts and colors. Most people only look at the design side of things; however, there’s so much more to consider.Read More
Congratulations! You’ve started a business! You may offer a service, a product, or some combination of both. You believe in your offering and are ready to share it with the world. Now the question is: how do you find your customers and clients?Read More
If you are a Blogger, Aspiring Entrepreneur or Real Estate Agent and DO NOT have Instagram, you're totally missing out! Not only does Instagram have a huge following base, its' beautiful images and simple to use layout make it easy for almost anyone to set up and use. ON another note, if you’ve been ignoring your Instagram, you’re making a HUGE mistake! Luckily though, it's not a hard one to correct.Read More
When branding your business, you need a design that authentically reflects what you and your business represent. It’s not something you come up with overnight; this takes time. You want a brand identity that resonates with your clients emotionally and makes your business appealing.Read More
When you first start a business from scratch, you don’t know how well anticipated clients and customers will respond to it. Constant evaluation of what works and what does not should be part of your growth process. In the beginning weeks and months of your business, you should have a solid idea if what you are doing is resonating with your targeted audience. But how do you know when you should refresh your brand or consider a totally new re-brand of your business?Read More
As an entrepreneur, establishing yourself in your industry is important and a top priority for success. By effectively branding yourself, you portray yourself as a professional which can ultimately attract clients and customers to your business. In addition, your brand identity and personal character plays a huge part of your business foundation. The way you present yourself is how people will see view business. Keep it positive and clean!Read More
Two really important questions to ask yourself are: 1. "Have I accomplished everything I said I wanted to accomplish in 2016?" 2. "If I did not accomplish my goals, what can I do this year to do so?"
So let's get down to business: How do you know when the time is right to give your personal brand a face-lift? And should you refresh your personal brand? Maybe you don't necessarily need a face-lift, but perhaps you need to do something to remind people that you exist! The beginning of a new year is the perfect opportunity to do this.Read More
Instagram is entertaining, motivating, easy to use and can take your business in the right direction, if you know how to use it properly.
Before I wrote this post, the new feature of "Stories" was not available. After Instagram launched this feature yesterday, everyone had an opinion! Personally, I think it's a fantastic feature that just made the game of social media more interesting! Is SnapChat now irrelevant as Instagram's platform now has this new enhanced feature? Stay tuned for my post on "the Rise (or Fall?!) of SnapChat" next week!Read More
WHAT IS BRANDING?
Two common misconceptions to define branding are 1: it is NOT just a logo and 2: branding is not just for large internationally known companies. What defines you and your business is your BRAND. A brand is a complete image of your business. Your brand is how people see you and what your business stands for.Read More
When you think of branding, you think about businesses and how they work to make a mark in society. But what about you and what people in society think about you? For some people, that may not be important, but for entrepreneurs in business, it is such an important and critical part of building their business and in turn, their personal brand.Read More
Social media has taken the marketing world by the reins! These days, every business has a social media platform they run to generate more business and also for client retention. How consistent are you with social media? Branding goes hand in hand with how consistent you are with your social media. How do you know which platform will work best for you and which ones to spend .....Read More