What makes you YOU? This may be a challenge because there are so many things that make you YOU. How do you know what your personal brand should consist of? These three points can help you define what you want your personal brand to be and how to get started.
Define Your Brand
Look at the brands you prefer. Look at the people you follow on social media and off social media. Who interests you? Who makes you want to be a better person and motivates you to do better? What does your choice of brands say about your own personal brand?
What do you want to be known for? Here’s an easy activity you can try that I used to help me define my personal brand. Draw a circle in the middle of a piece of paper and write your name in it. That represents You the Brand. Now think of all the terms you would use to describe yourself and the values you represent, and anything you think symbolizes who you are, and plot out your brand map. Are you an expert in a certain subject? Are you organized, outgoing, feminine?
Narrow It Down
Find your focus and master it. Don't change it and stick to it. When you’re first starting out, it’s a good idea to dabble in the things you love and enjoy doing, but if you try to be good at everything you won’t find anything that is truly your own. Focus on being good at a few key things, because your specialty can be part of your brand. Once you have narrowed it down to what your personal brand is, keep it consistent. The key to a great personal brand is consistency. The more you change it, the harder it will be for people to remember it.The choices you make should be true to your brand. When confronted with a choice to make, ask yourself, “Is this aligned with my brand?” Stick to what you represent, and know when to say no to the things that don’t fit the image of your brand.
This goes for your signature look, too. Don't forget about the details: the way you dress, the accessories you wear, even the stationery you use. Develop a signature look that you are known for and for what you want to be remembered for.
Finally, Flaunt It
You'll know when you have your own brand down pact when you are truly passionate about it. Make sure your brand is one that you’re proud of, and reinforce it at every opportunity. Take on as many assignments and projects that enhance your brand or your specialty, and learn as much as you can on your own time to make it stronger. Try speaking on a panel, writing a blog, teaching classes, or attending events where you can talk up your brand.
So, what’s the takeaway from all this? Let your brand come naturally, and stick to it. Don’t force yourself into an image you’re not comfortable in. But if your brand changes with time, let it change. It should be you in and out, so go with it.
With Love, Nikki