Building and establishing your brand is important for everyone. However, for entrepreneurs, it is the most critical part of marketing yourself. My number one advice to anyone starting a business or fresh into the career world: brand yourself first before spending too much time on your service or product.
Work on getting people to trust you and respect you. Once you have their trust and respect and you launch your service or product, they are likely more willing to look further into what it is you have to offer them.
So, where exactly do you start? There are so many elements involved in personal branding, but here are just a few to get you started:
Use Social Media Effectively
How you carry yourself on social media really determines the type of audience you will retain. You want to have a positive following and a supportive group that you can grow with. The quality of your social media posts on every platform is very important. You don't want to send the wrong message out to your viewers and readers. For me, I like to keep my messages focused on women supporting women and have positive vibes with a little bit of humour. Find what works for you. Post information on what your target audience wants to read and see. Follow people who would benefit from your posts and engage in conversations with them. Social media provides a platform for your unique voice to stand out, and believe it or not, this doesn't require groundbreaking posts every day. You can even develop your personal brand by pointing your followers to articles you found helpful and still position yourself as a valuable resource. I would encourage you to get creative and become intentional with everything you're sharing on social media to build your personal brand and differentiate it from the rest. Measure each post against your mission statement and the goals you have for your business.
On my social media, I take into account that the majority of my followers are people looking for positive influence and work toward that goal by sharing relevant and beneficial content.
Voice Yourself on your Blog
If you have a blog, it is a great way to consistently post about what your service or product is about. It's a great way to build a relationship with my followers. I've seen firsthand the direct correlation between the quality of content I share and the way that my readers and followers perceive me. If you take your blog and business seriously and spend time creating beneficial content, your readers will begin taking your advice and expertise more seriously. This is fundamental to booking clients and maintaining an expert role for the future of my business and my career. By consistently posting on topics I know well, I'm establishing trust with my readers and laying the foundation for my personal brand.
"If people like you they will listen to you, but if they trust you they'll do business with you." - Zig Ziglar
Network, Network, Network!
I cannot stress this enough!! To build your personal brand through networking . The way you are perceived among industry leaders will influence the way outside business owners and potential clients perceive you. Word of mouth is one of the best referrals; and by maintaining a strong network you can leverage those relationships into new clients. If you consistently create quality results, people will be much more likely to introduce you to others, and demonstrates their trust in you which elevates your expertise even more.
Essentially, your personal brand is both a safety net and your reputation. If you consistently deliver over your blog, social media and client experience, you will prove your worth and build trust with your audience.
What are some of the things you are doing to establish your PERSONAL BRAND?
With Love, Nikki