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We all struggle with it: Reading our client’s mind and trying to understand what it is they really want all while trying to build the ultimate relationship without being the annoying Realtor with a thousand and one questions.
So, let’s get this started…
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We are so busy servicing our clients that we something forget that our business needs attention as well. As independent contractors, the commissions we receive are our bread and butter, so to say, and it’s very important for you to have a long term plan for your earnings.
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If you have not yet completed your Real Estate Business & Marketing Plan for 2018, your real estate business may be in trouble.
I recently created a "Real Estate Business & Marketing Plan" specifically for our industry. I found that there was not something on line that allowed me really plan out what I wanted to do with my career in terms of these two items. The product is something that I wrote out myself a few times before finalizing on a process that I know will have huge results.
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If you don’t consider your real estate agent biography to be a fundamental tool in reaching potential clients, the time to change is now! A strong bio can attract new clients, lay the groundwork to build interpersonal relationships, and offer potential clients a reason to trust you. By seeing you’re a real person, they’ll see you as more than just a real estate agent – you’ll transcend to the status of real person with family and hobbies all your own.
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Being successful in real estate goes beyond the sale transaction. It’s about building relationships with your community and ensuring that you are portraying a positive energy and image. Branding yourself is part of your business and the better you brand yourself; the better it will be for your business. It also takes being able to make investments into your community’s future. Marketing plays a key part of being successful and of spreading your name throughout the neighbourhoods you wish to service.
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Whether you’re a new agent or have been in the industry for a long time, the way you market yourself as a real estate agent and climb to the top in your community can be really difficult.
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If you’re a Realtor, you know that it can be frustrating to stay motivated and positive at all times. Our job is very stressful and with multiple clients constantly in contact with you, it can be hard to stay focused. But as with any other career, there are so many ways you can reduce your own stress and improve your productivity.
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We all want to be successful and make lots and lots of money in real estate. Some realtors actually understand that hard work pays off. The realtors that fail in our industry are the ones that don’t acknowledge that being a realtor is in every way the same as running your own business and branding yourself.
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As Realtors, we can never really have a day that isn’t “work related”. We are constantly building our business and generating leads. And as satisfying as it seem to get a few of the items ticked off our to-do lists, we know that isn’t going to get us to the next level. So, what can we do on a daily basis that can help us achieve results throughout the entire year?
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Sending cards is such an important, yet overlooked approach to building relationships outside of the real estate transaction with your clients. Realtors who send cards to their clients are on the right track and value the importance of standing out against the crowd.
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In the beginning I wanted Real Estate In Stilettos to be the voice of real estate in my city. But as the blog grew, the personality and direction of the blog changed. Blogging has changed my life and my business in so many different ways. Blogging can be amazing way for realtors to increase business and establish a positive image with both potential clients and other professionals – if done right.
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Generating leads in our business can sometimes be a dreadful thing. As Realtors, we forget that we are actually dealing with people just like us. One concept to understand is that people want to see us and not always our inventory of listings. By being conversational, personal, educational and inspirational on social media, you are opening up yourself to people who may only see you as a real estate professional.
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As Realtors, we face challenges every day with clients and yes, even other Realtors. The realtors I can handle, it’s those particular clients that sometimes make it tough to enjoy what I do. Though the obstacles differ from client to client, we are here to service our clients and give the best possible service for maximum results.
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As a stationary addict, I love sending and receiving simple notes that show that I am appreciated. I generated more business from sending thank-you cards than any other activity. I prefer to send personalized mail outs to my clients on a regular than sending out generic post cards. Touching base by a hand written note is one of the gratifying elements of communication a client can receive.
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Working from home without a set schedule can negatively impact your business if you don’t make the best use of your time. I’m not perfect; Trust me when I say that I find it difficult to follow a routine at times. Especially when it’s super sunny and the weather is beautiful outside! But we all have to make money to live and to buy those pretty little things, so a schedule, whether it’s weekly, monthly or daily is an absolute must!
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When your clients get the keys to their new home, it's a special day for you as well. Seeing a smile on their faces and the gratitude they have for your part in their journey is worth every minute of the process. It’s also an extremely busy day for the new homeowners! So, when do you, as the Realtor, stop in to say “Welcome Home” and deliver your closing gifts?
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So many things to think about when you finally pass that final course and obtaining your license are in the final stages! So, what exactly does it take to succeed in real estate?
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Landing your first client is by far one of the biggest challenges for getting your business started. I believe that businesses are based on referrals and in order for you to receive referrals, you must have clients which will refer you! But don't get stressed out just yet - there are many things you can do to establish a clientele.
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