Planning is key. Especially with your business. In order to see growth in your business, you need to have a plan of action and be bale to execute accordingly.
This is why scheduling your social media and marketing well in advance can grow your business in an efficient manner.
So, question is: how do you ensure your social media content calendar is properly planned and ready to be implemented?
Focus on your ideas - Having a social media marketing and content calendar for all your social media accounts is essential for staying organized and on schedule with posting content. This way, you won’t end up being in a constant state of panic that will see you rush things all of the time and thus post low-quality content as a result.
Moreover, by creating content ahead of schedule, you also create some breathing room which allows you to focus all of your attention on your actual business growth. Therefore, you’ll often come up with an abundance of new ideas and new innovative ways of engaging with your followers and have just enough time to flesh them all out.
Ensures the professionalism of your business - Consistently posting on time will do two things: first, you won’t miss the opportunity to post something well thought out, and secondly, you will show a level of professionalism by defying all odds and staying organized.
Increases user engagement - A social media marketing and content calendar are also useful for scheduling the type of content that you want to be posting on your social media profiles. This allows you to plan out your content in advance so you won’t out on special occasions and ideally help in managing your time better.
Holiday theme planning - Holidays are a busy time of year for everyone, especially so for marketers. For this reason, having a social media marketing content calendar is great for preparing everything in advance for the actual holiday season. Although it might look like it’s too early to start planning for Christmas already, the timing couldn’t be more appropriate as the results of your previous Christmas campaign have probably just come in. I like to plan out my Christmas marketing well in advance because I want to actually be able to enjoy the holiday as well! So being able to plan for this occasion earlier on allows me to perfect it!
Don’t forget to write down your ideas. I use a note book just for my marketing ideas. There are way too many to incorporate into a month, so I spread them around accordingly throughout the year. I honestly believe that planning ahead, especially with the marketing of your business, you will be able to better manage your time when it comes to social media. Sometimes, it’s so easy to get so caught up scrolling through your feed that you forget the reason why you tapped on the app! Will you be planning out your social media marketing and content calendar today?
With Love | Nikki xo