Cohesive branding is essential growing your business. The thing about branding is, it’s everywhere. Everything has a brand; every person has a brand, and so on. So, if you have a business, you have a brand already. The goal would be to create cohesive branding, so that people say exactly what you want them to say about your business.Read More
As a brand designer, I talk about branding a lot...
But, something I've yet to cover is what makes a brand truly effective. Is it a stunning color combination? The perfectly crafted business plan? Maybe a jaw-dropping logo?Read More
I’ll be the first to admit that I lack keeping my Facebook page alive and updated. I use Instagram so much more than I often forget to update it! I know I’m not alone right now in doing this…so I have put together a few things for you (and myself as well!) to do in order to keep the Facebook page and profiles alive!Read More
On the blog today, we are going to talk about the one thing that has to be present in your branding in order to attract those amazing dream clients and to help generate income in your business: emotion. This is important because we want to build trust with our community.Read More
So when Snapchat came out, I was super excited because it was a way to invite your followers into your daily life and what that entailed. BUT THEN…. Instagram Stories came out and I absolutely fell in love. I prefer Instagram Stories over Snapchat because of the ability to relate a recorded story to an Instagram post to gain more engagement.Read More
As a small business owner, it can sometimes be difficult to be heard amongst the sea of corporations in your niche. One thing that that do not have is the ability to make meaningful connections with clients on a daily basis. I strongly believe that interacting with your clients on a personal level can be rewarding and can quickly build trust.Read More
Everyone wants their business to be successful. Everyone wants as many people as possible to share their message, to have it go “viral”. Everyone wants their content to be seen by as many people as possible, but what that really means is that you need your content to be shared by as many people as possible — have a good social media marketing.Read More
One of the easiest ways to lose track of time is by getting caught up with social media. I constantly hear that people waste so much time by thinking they will just be on for a few minutes and ideally, end up spending hours on it.Read More
Content planning for Instagram can be tricky if you don’t truly understand the concept of Instagram. And if you are using Instagram for your business, you NEED to have a clear understanding on why it is important to master your content plan.Read More
Designing a social strategy can be easy – as long as you understand your audience demographic and know what you want your end result to be. The steps in between the beginning and the end are the most tedious. I’ve managed to streamline the process to result in an epic social media strategy for your business and ideally, to build on your brand.Read More
I am constantly reviewing my social media finding what works and what doesn’t on different social media platforms. The rules of the game are always changing and you have to constantly be in the know of what is new. So, with all of this constant researching I do to stay on top of things, I feel as though I have almost mastered a few techniques and learned a few things!Read More
Failure to create a social media strategy can have a serious negative effect on your social media presence. Businesses don’t realize that you must plan out every aspect of your business so you can visualize your success and target any areas that need improvement.Read More
So, how exactly do the new algorithm changes affect our business and our social growth? A few changes which are now in effect can make or break your business.Read More
It’s nice to switch up your social media profile photos and update your bios so that you are always current. But it can also be because you’ve recently changed directions in your career or perhaps you have a new business idea to promote through your website. Whatever the reason, taking the time out to polish up your social media can be a way of reminding people that you still exist and possibly reconnect with lost leads.Read More
Beyoncé. A household name and an empire built the Queen of #girlbosses. Beyoncé is a definition of great success.
Now ask yourself: How can I brand my business like Beyoncé? She must be doing something right with the way her business is operated, right?Read More
People often confuse brands and businesses which sets them up for the ultimate failure. Building a brand is completely different than building a business. And being able to understand the difference and know how to work it into their strategies can be the key element in a successful brand. We all plan to build and grow our business by using common strategies such as creating a business plan, marketing plans, defining sales goals and creating products or services. But growing a brand is a completely different strategy. And growing the loyalty behind that brand is just a percentage of the work behind it.Read More
Marketing your business is something that has to be done consistently. If you want to continue to reach new audiences, grow your following, and get more customers – you have to strategically put your business in front of them!Read More
What do you think of when you hear the word branding? If you’re like many business owners, you think of colours, logos, patterns and design to be a part of any brand. While those are all valid characteristics of a brand, they’re not the only (or most important!) components to focus on.Read More
I’ve spent a lot of time branding Real Estate In Stilettos so that it is a reflection of who I am and what I want my business to stand for. Over the past two years, I have received a generous amount of emails from women around the country and some even in different countries asking me for advice on how to brand their business.Read More
In my earlier years of building my real estate business, branding was a foreign word to me. I didn’t know the importance of it and how much it would come to affect my business, and essentially, my professional image.
When I started my blog three years ago, I knew what I wanted my website to look like. I had he visuals of design ad colours set out in my mind and knew the vibe I wanted to create when someone visited my websiteRead More