Social media is such an important element of business growth. For most businesses your customers are online which means that YOU need to be online. If you’re not how are people going to know about you?
So if you’re not online and you know you should be where should you start? Here are four easy social media tips to get you started at getting your business going online. I just don’t think you can run a successful business if you are ignoring the internet, you have to at least be on there and you might as well be doing things right. So start with these tips and see where it goes:
1. You need to try to keep the same name across multiple platforms.
I use three major social media platforms: Instagram, Facebook & Pinterest. On all of those platforms, my profile photo and my name are in sync with one another. By keeping things uniformed, it makes it easier to find your name by a potential client, rather than trying to figure out, which one is her profile?
2. Don’t try to be a master at every platform at once.
There are too many social media channels now, I can barely keep up. Find the 2 or 3 that you enjoy the most and try learning those first and getting good with them. Then if you want to add one at a time more, understand the way each one works and implement it into your social media strategy.
3. Remember social media is about giving as well as receiving.
If you want to grow and be successful on any platform you need to give at least as much as you receive if not more. What I mean by that is share other people’s posts and not just your own. It helps other people out and maybe they will return the favor. And also, by sharing others’ posts, you are giving your followers an opportunity to read something which is not your voice. I’ve found the more I share good stuff the more often that my stuff gets shared. It’s just good Karma and it helps to build your blogging relationships.
4. Don’t use Social Media just to advertise your business.
The point is to be social and to interact and engage with your followers. Get to know your clients, answer questions, explain things, share new information. People don’t want to just be spammed with your stuff so mix it up with sharing your stuff and just interacting. It will build better relationships which will help you grow.
With Love | Nikki xo