Designing a social strategy can be easy – as long as you understand your audience demographic and know what you want your end result to be. The steps in between the beginning and the end are the most tedious. I’ve managed to streamline the process to result in an epic social media strategy for your business and ideally, to build on your brand.
Read moreFive Social Media Mistakes to Avoid
I am constantly reviewing my social media finding what works and what doesn’t on different social media platforms. The rules of the game are always changing and you have to constantly be in the know of what is new. So, with all of this constant researching I do to stay on top of things, I feel as though I have almost mastered a few techniques and learned a few things!
Read moreFour Reasons Why A Social Media Strategy is Important for Your Business
Failure to create a social media strategy can have a serious negative effect on your social media presence. Businesses don’t realize that you must plan out every aspect of your business so you can visualize your success and target any areas that need improvement.
Read moreInstagram Algorithm Changes {And How They Affect Your Business}
So, how exactly do the new algorithm changes affect our business and our social growth? A few changes which are now in effect can make or break your business.
Read moreWhy You Should De-Clutter Your Social Media
It’s nice to switch up your social media profile photos and update your bios so that you are always current. But it can also be because you’ve recently changed directions in your career or perhaps you have a new business idea to promote through your website. Whatever the reason, taking the time out to polish up your social media can be a way of reminding people that you still exist and possibly reconnect with lost leads.
Read moreHow to Market & Brand Your Business Like Beyoncé
Beyoncé. A household name and an empire built the Queen of #girlbosses. Beyoncé is a definition of great success.
Now ask yourself: How can I brand my business like Beyoncé? She must be doing something right with the way her business is operated, right?
Read moreHow to Build Your Brand Loyalty
People often confuse brands and businesses which sets them up for the ultimate failure. Building a brand is completely different than building a business. And being able to understand the difference and know how to work it into their strategies can be the key element in a successful brand. We all plan to build and grow our business by using common strategies such as creating a business plan, marketing plans, defining sales goals and creating products or services. But growing a brand is a completely different strategy. And growing the loyalty behind that brand is just a percentage of the work behind it.
Read more5 Must-Do Monthly Marketing Tasks To Grow Your Brand
Marketing your business is something that has to be done consistently. If you want to continue to reach new audiences, grow your following, and get more customers – you have to strategically put your business in front of them!
Read moreBranding Beyond the Visuals: Creating an Epic Brand
What do you think of when you hear the word branding? If you’re like many business owners, you think of colours, logos, patterns and design to be a part of any brand. While those are all valid characteristics of a brand, they’re not the only (or most important!) components to focus on.
Read moreMistakes to Avoid When Branding Your Business
I’ve spent a lot of time branding Real Estate In Stilettos so that it is a reflection of who I am and what I want my business to stand for. Over the past two years, I have received a generous amount of emails from women around the country and some even in different countries asking me for advice on how to brand their business.
Read moreThe Importance of Branding Your Business
In my earlier years of building my real estate business, branding was a foreign word to me. I didn’t know the importance of it and how much it would come to affect my business, and essentially, my professional image.
When I started my blog three years ago, I knew what I wanted my website to look like. I had he visuals of design ad colours set out in my mind and knew the vibe I wanted to create when someone visited my website
Read moreOne Important Question to Ask When Branding Yourself
When it comes to branding, there’s one important thing you should know: creating your brand is so much more than just opening Photoshop or Illustrator and making a logo with your favorite fonts and colors. Most people only look at the design side of things; however, there’s so much more to consider.
Read moreDefine Your Brand Personality for Ultimate Success
Congratulations! You’ve started a business! You may offer a service, a product, or some combination of both. You believe in your offering and are ready to share it with the world. Now the question is: how do you find your customers and clients?
Read moreInstagram for the Ultimate #GirlBoss
If you are a Blogger, Aspiring Entrepreneur or Real Estate Agent and DO NOT have Instagram, you're totally missing out! Not only does Instagram have a huge following base, its' beautiful images and simple to use layout make it easy for almost anyone to set up and use. ON another note, if you’ve been ignoring your Instagram, you’re making a HUGE mistake! Luckily though, it's not a hard one to correct.
Read moreDesigning A Brand Identity With Character
When branding your business, you need a design that authentically reflects what you and your business represent. It’s not something you come up with overnight; this takes time. You want a brand identity that resonates with your clients emotionally and makes your business appealing.
Read moreWhen & Why You Should Consider a Re-Brand
When you first start a business from scratch, you don’t know how well anticipated clients and customers will respond to it. Constant evaluation of what works and what does not should be part of your growth process. In the beginning weeks and months of your business, you should have a solid idea if what you are doing is resonating with your targeted audience. But how do you know when you should refresh your brand or consider a totally new re-brand of your business?
Read moreThree Things You Must Invest In When Branding Your Business
As an entrepreneur, establishing yourself in your industry is important and a top priority for success. By effectively branding yourself, you portray yourself as a professional which can ultimately attract clients and customers to your business. In addition, your brand identity and personal character plays a huge part of your business foundation. The way you present yourself is how people will see view business. Keep it positive and clean!
Read more3 Effective Ways to Refresh Your Personal Brand In Twenty-Seventeen
Welcome Twenty-Seventeen!
Two really important questions to ask yourself are: 1. "Have I accomplished everything I said I wanted to accomplish in 2016?" 2. "If I did not accomplish my goals, what can I do this year to do so?"
So let's get down to business: How do you know when the time is right to give your personal brand a face-lift? And should you refresh your personal brand? Maybe you don't necessarily need a face-lift, but perhaps you need to do something to remind people that you exist! The beginning of a new year is the perfect opportunity to do this.
Read moreHow to Effectively Utilize Instagram to Grow Your Business
Instagram is entertaining, motivating, easy to use and can take your business in the right direction, if you know how to use it properly.
Before I wrote this post, the new feature of "Stories" was not available. After Instagram launched this feature yesterday, everyone had an opinion! Personally, I think it's a fantastic feature that just made the game of social media more interesting! Is SnapChat now irrelevant as Instagram's platform now has this new enhanced feature? Stay tuned for my post on "the Rise (or Fall?!) of SnapChat" next week!
Read moreWhy Branding Matters
WHAT IS BRANDING?
Two common misconceptions to define branding are 1: it is NOT just a logo and 2: branding is not just for large internationally known companies. What defines you and your business is your BRAND. A brand is a complete image of your business. Your brand is how people see you and what your business stands for.
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