Two really important questions to ask yourself are: 1. "Have I accomplished everything I said I wanted to accomplish in 2016?" 2. "If I did not accomplish my goals, what can I do this year to do so?"
So let's get down to business: How do you know when the time is right to give your personal brand a face-lift? And should you refresh your personal brand? Maybe you don't necessarily need a face-lift, but perhaps you need to do something to remind people that you exist! The beginning of a new year is the perfect opportunity to do this.
By making just a few small tweaks to your personal brand, it can open up doors to new opportunities for you. This shows that you are growing and expanding and it can have a huge impact on your career, and even yourself as an individual. Your brand is not just about branding yourself in business, it's also about branding your character in life.
Here are a few ways you can refresh your personal brand to allow growth in your business:
1. Website Face-Lift
I cannot stress to you how important your online presence is to your business. Everything you need to know about a business or an individual can be found online. Scary, isn't it? Your website helps you to create a voice within your industry and for yourself. It's good to invest some money into building a professional website. If you haven't already done so, purchasing your own domain name as opposed to using a generic one from a free blog or web service will make your website more professional. If you are branding yourself and your character, what does your social media platforms say about you? Is your LinkedIn profile updated and accurate?
2. Refresh Your Visual Appearance Yes- that's right, I said it! Clearly, if you are building a personal brand, looking sharp and on point is extremely important for anyone to take you seriously! If you're not feeling your best, take some time out and see how you can improve. A new hair colour or hair cut? Shopping is always good to give your wardrobe a fresh statement. Do something that when someone who knows you sees you after a while, they're like, "Wow! You look good! What did you do?"
By refreshing your personal appearance, it allows your confidence to spark through and gives you an extra boost of confidence. Don't be afraid to be bold and do something out of your comfort zone.
3. Step Up Your Social Media Game Strategy
By having a social media strategy, it allows you to organize and market yourself online effectively. Don't think that spending hours on social media is a strategy, because it's not. A strategy consists of knowing which platforms work best for you and how to use them to your advantage. How to Create a Successful Social Media Strategy can give you a better insight on where to get started.
These are just a few things you can do to refresh your personal brand. Be selective as to how you update your brand and when you do it. Too much of a good thing can seem to be not that great! Update as required and as little as possible unless you are doing a complete brand face lift. Find what works for you and what gives you more client engagement.
What are some of the things you have done in order to refresh your personal brand? I would love to hear some of your ideas!