Designing a social strategy can be easy – as long as you understand your audience demographic and know what you want your end result to be. The steps in between the beginning and the end are the most tedious. I’ve managed to streamline the process to result in an epic social media strategy for your business and ideally, to build on your brand.Read More
What do you think of when you hear the word branding? If you’re like many business owners, you think of colours, logos, patterns and design to be a part of any brand. While those are all valid characteristics of a brand, they’re not the only (or most important!) components to focus on.Read More
When it comes to branding, there’s one important thing you should know: creating your brand is so much more than just opening Photoshop or Illustrator and making a logo with your favorite fonts and colors. Most people only look at the design side of things; however, there’s so much more to consider.Read More
Two really important questions to ask yourself are: 1. "Have I accomplished everything I said I wanted to accomplish in 2016?" 2. "If I did not accomplish my goals, what can I do this year to do so?"
So let's get down to business: How do you know when the time is right to give your personal brand a face-lift? And should you refresh your personal brand? Maybe you don't necessarily need a face-lift, but perhaps you need to do something to remind people that you exist! The beginning of a new year is the perfect opportunity to do this.Read More
Instagram is entertaining, motivating, easy to use and can take your business in the right direction, if you know how to use it properly.
Before I wrote this post, the new feature of "Stories" was not available. After Instagram launched this feature yesterday, everyone had an opinion! Personally, I think it's a fantastic feature that just made the game of social media more interesting! Is SnapChat now irrelevant as Instagram's platform now has this new enhanced feature? Stay tuned for my post on "the Rise (or Fall?!) of SnapChat" next week!Read More
When you think of branding, you think about businesses and how they work to make a mark in society. But what about you and what people in society think about you? For some people, that may not be important, but for entrepreneurs in business, it is such an important and critical part of building their business and in turn, their personal brand.Read More