We all go through that slump right after Christmas & New Year’s where it’s a tad bit difficult to get back into the swing of things. It’s January 4th, and I’m still trying to get back to speed!
I usually take the month of December to enjoy with family and friends, and to connect with my client database. I still answered emails and inquiries during the December, but it was more on a relaxed basis.
So, when January hit, to say my business was slow was an understatement. I felt like I was starting over again and I was not prepared to networking again. Maybe that was partly due to the holiday “jet lag”.
Bu after years of going through this period in my business, I have learned that a few little things can be done to boost my business and my motivation.
Connect with Other Realtors in Your Database for Referrals
One of the first things I did, was send out an email to my realtor colleagues (in other cities) wishing them a Happy New Year. The email also extended the details of my referral system and that I would be pleased to take on any new clients. I also reached out to my professional colleagues and wished them the best for the new year. Keeping in touch with your colleagues is just as important as retaining a relationship with your clientele.
Strengthen Your Skills with Education
Now is probably the best time to sign up for a mini course or to enroll in workshops your office has to offer. I don’t necessarily see my slow time as a time to stress. I use the time wisely to brush up on skills and learn new tactics for generating new business. I typically tend to use January and February as my planning months for marketing strategies and time management. Because, I know that if I don’t do it now, I won’t really have much of an opportunity to organize my business when the market picks up.
Offer Free Advice in Facebook Groups
There are tons of questions to be answered on Facebook. Being able to offer your expertise in answering these questions can serve as an impressive marketing tactic that will gain you a few new contacts for your client database. Whether it’s real estate related or not, get involved and join the conversation.
Work Your Client Database
Though I refer to my client database on a daily basis, using this time to connect to previous clients as well as cold contacts can be a great way of generating new business. Reach out and wish them a Happy New Year and see if there are any opportunities for you to work together in the coming months.
The key to understanding your “slow months” is to determine what you can do in those months to help you generate leads and new business from scratch. Don’t be afraid to connect with people. Everyone is looking for new opportunities and getting their goals in order for the year. Perhaps offer your real estate services which tie into potential goals your clients may have?
Either way, use the time wisely and stay productive!
With Love | Nikki xo