Twitter, Facebook and PInterest can be great starting points to find potential clients. Building relationships is a very important aspect of our business and being able to network is essential.
You can benefit from using Twitter with these tips:
- Reach out to three new potential clients every week and start building a relationship with them.
- Reach out to three of your competitors every week, tell them why you admire something they're doing and start a real friendship.
- When you've formed real connections with people, drop them an email and ask them if they fancy hopping on Skype for a coffee date with you!
Facebook can be a great tool if you use the Groups feature to your full advantage:
- Join Facebook groups filled with your potential clients. And here's the trick: don't join dozens of groups. Join a maximum of three. It is faaaar more beneficial to participate daily in fewer groups than to participate every now and then in lots of groups. You want group members to remember you as the go-to expert of your niche, and they're not going to if you rarely show up.
- Join Facebook groups filled with your competitors. It's all about community over competition! Your competitors need to refer work to others sometimes, and they're not going to refer it to you if they don't know you. (Plus: it's nice to talk to others who understand the business you run and go through the same trials.)
- Provide plenty of free advice. Don't horde your expertise, it's unkind. Sharing what you know in Facebook groups will position you as an expert and make you to no.1 freelancer the other members think of when they need to hire someone with your skills. Plus: sharing your knowledge helps ones in the group who can't afford to hire you!
- Go above and beyond to help people. Don't just answer someone's question in a Facebook group. Direct message them, Skype them and start a deeper conversation.
Pinterest is a little tricky, but it can work for you if you put in the work:
- Be laser-clear in your Pinterest bio about what you do and who you work with. Don't link to your standard URL (www.yourdomain.com), link to your services page.
- Try promoted pins. They're only available to US businesses right now but they're a great way to get your pins in front of more people, and therefore get more people to your website.
- Brand your pins and make them look gorgeous, especially if you're a designer. The design of your pin may be the thing that pushes a potential client to click through to your site.
Live Video Streaming
- Do Q&A live streams with your audience so they can get their personal questions answered before hiring you.
- Stream every day or every week about the thing you want to be known for. If you stream
- If you've really pleased your clients, ask them if they wouldn't mind recording a video testimonial. Then play it in one of your live streams and walk people through the work you did for them.
There are so many things you can test out and try for your business using social media. Don’t be afraid to experiment and see what works best for you and your business.
With Love | Nikki xo